Evidence over opinion
Every recommendation carries the data behind it. Seniority does not win arguments; results do.
About us
We built the agency we wished we could hire
The Peddler started in Hopkinsville, Kentucky with one client and a stubborn belief: marketing should be judged on revenue, explained in plain language, and owned entirely by the business paying for it.
Our story
From one desk to fifteen disciplines
In 2016, Neeraj Kumar took on a single home-services client who was buying leads from a marketplace and losing money on every job. Rebuilding their own visibility — their profile, their site, their content — took nine months and changed the economics of the business permanently. That project set the pattern for everything since.
We grew slowly and on purpose. Every hire filled a discipline we were tired of outsourcing: analytics, then creative, then engineering, then editorial. Today twenty-four specialists run programs across search, advertising, web, brand and growth operations.
What has not changed is the operating principle. We diagnose before we prescribe, we publish what we are doing and why, and we hand back accounts that are stronger than we found them.
0+
Growth programs launched
$0M
Ad spend managed annually
0.0x
Median return on investment
0%
Client retention rate
Timeline
Ten years, one direction
- 2016
A desk and one client
Neeraj takes on a single home-services client in Hopkinsville and rebuilds their local presence from scratch.
- 2018
The first team
A designer and a paid media specialist join. The agency formalises its diagnose-design-deploy method.
- 2020
Measurement first
Analytics becomes a core discipline after a year of privacy changes breaks conventional attribution.
- 2022
In-house studio
Creative production is brought fully in-house to keep pace with paid social demand.
- 2024
Fifty active programs
The roster crosses fifty concurrent growth programs while retention holds above ninety percent.
- 2026
Built to compound
The agency operates across fifteen service disciplines with senior specialists leading every engagement.
Values
Four commitments we actually enforce
Plain language
We explain complex work in terms any stakeholder can act on. Jargon usually hides uncertainty.
Long-term thinking
We refuse tactics that spike this quarter and cost you next year.
Radical ownership
If something we shipped underperforms, we say so first and bring the fix with us.
The team
The specialists behind the work
Small by design. Every person here leads their discipline and works directly with clients.
Neeraj Kumar
Founder & Principal Strategist
Growth strategy, client leadership
Priyanka Shah
Head of Analytics
Attribution, measurement, BI
Dominic Reyes
Creative Director
Brand, creative production
Elena Vasquez
Editorial Lead
Content strategy, digital PR
Caleb Munroe
Head of Paid Media
Search and social advertising
Aisha Bennett
Technical SEO Lead
Site architecture, Core Web Vitals
Tomas Lindgren
Lead Engineer
Web development, integrations
Grace Okafor
Client Partner
Account leadership, delivery
Why us
What working with The Peddler is actually like
Senior people on your account
The strategist in your pitch is the strategist in your monthly call. No bait-and-switch to junior staff.
Revenue is the only scoreboard
We report on pipeline, cost per acquisition and return — impressions are context, never the headline.
You own everything
Accounts, data, creative and documentation stay in your name from day one and remain yours if we part ways.
Transparent by default
Live dashboards, published roadmaps and honest answers when something underperforms.
Built to compound
We prioritise assets that keep earning: organic visibility, owned audiences and conversion infrastructure.
Deliberately small roster
We cap client numbers per specialist so attention never gets spread thin.
Free strategy session
Let's see whether we're a fit
Book a free 45-minute strategy call. You'll leave with a written summary of the three things we'd prioritise first — whether or not you hire us.