B2B & SaaS · Strategy + Analytics
Attribution clarity that redirected 40% of the budget
A field-operations platform could not tell which channels produced closed revenue, so budget followed the loudest dashboard.
- Pipeline generated
- +205%
- $2.1M → $6.4M
- Cost per opportunity
- -63%
- $1,840 → $690
- Reporting hours / month
- -91%
- 22 → 2
- Win rate
- +9pts
- 14% → 23%
The challenge
Where Atlas Fieldworks started
Six tools reporting six numbers, no CRM integration, and a sales team working leads with no source data.
What we did
- 1
Rebuilt the event taxonomy and deployed server-side collection.
- 2
Joined CRM closed-won revenue back to campaign and keyword level.
- 3
Modelled channel contribution and reallocated spend accordingly.
- 4
Delivered a single executive dashboard replacing manual reporting.
Results detail
Before and after
| Metric | Before | After | Change |
|---|---|---|---|
| Pipeline generated | $2.1M | $6.4M | +205% |
| Cost per opportunity | $1,840 | $690 | -63% |
| Reporting hours / month | 22 | 2 | -91% |
| Win rate | 14% | 23% | +9pts |
More work
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