From invisible in three counties to booked out through winter
A family HVAC company was losing emergency calls to national aggregators. We rebuilt local visibility and paid search economics in parallel.
- Booked jobs / month
- +182%
- 96 → 271
- Cost per booked job
- -59%
- $214 → $88
- Map pack visibility
- +56pts
- 18% → 74%
- Organic sessions
- +268%
- 3.1K → 11.4K
Where Northbridge Home Comfort started
Twelve service areas, one thin website page, and a paid account bidding on broad match with no call tracking. Cost per booked job was unknown.
What we did
- 1
Rebuilt the site around genuine service-area pages with unique local proof.
- 2
Cleaned 148 citations and launched a review engine across all four branches.
- 3
Restructured Google Ads to exact-match emergency intent with call tracking.
- 4
Introduced offline conversion imports so bidding optimised on booked jobs.
Before and after
| Metric | Before | After | Change |
|---|---|---|---|
| Booked jobs / month | 96 | 271 | +182% |
| Cost per booked job | $214 | $88 | -59% |
| Map pack visibility | 18% | 74% | +56pts |
| Organic sessions | 3.1K | 11.4K | +268% |
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