Legal · SEO + Content
Owning the most competitive practice-area searches in the state
A litigation firm needed case volume that did not depend on referral relationships. Editorial depth did the work.
- Qualified consultations
- +341%
- 22/mo → 97/mo
- Top-3 keywords
- +3350%
- 4 → 138
- Organic sessions
- +800%
- 1.8K → 16.2K
- Cost per consultation
- -82%
- $390 → $71
The challenge
Where Harlow & Pace Legal started
A slow site, thin practice pages, and competitors publishing weekly. The firm ranked outside the top fifty for its priority terms.
What we did
- 1
Technical rebuild cutting load time from 5.4s to 1.2s.
- 2
Practice-area architecture with intent-mapped supporting content.
- 3
Attorney-authored editorial with original case commentary.
- 4
Digital PR earning citations from regional legal publications.
Results detail
Before and after
| Metric | Before | After | Change |
|---|---|---|---|
| Qualified consultations | 22/mo | 97/mo | +341% |
| Top-3 keywords | 4 | 138 | +3350% |
| Organic sessions | 1.8K | 16.2K | +800% |
| Cost per consultation | $390 | $71 | -82% |
More work
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