Profitable scale after eighteen months stuck at the same ceiling
A sustainable goods brand had strong products and flat revenue. Creative volume and lifecycle email unlocked the next tier.
- Monthly revenue
- +191%
- $212K → $618K
- Blended ROAS
- +89%
- 1.9x → 3.6x
- Email revenue share
- +25pts
- 6% → 31%
- Repeat purchase rate
- +100%
- 17% → 34%
Where Verdant Supply Co. started
One hero creative running for nine months, no lifecycle flows beyond an abandoned cart, and blended return that fell every time budget increased.
What we did
- 1
Stood up a creative production system shipping ten new concepts monthly.
- 2
Separated prospecting and retention budgets with distinct offers.
- 3
Built nine lifecycle email flows and a segmented campaign calendar.
- 4
Implemented the conversions API and validated against back-end revenue.
Before and after
| Metric | Before | After | Change |
|---|---|---|---|
| Monthly revenue | $212K | $618K | +191% |
| Blended ROAS | 1.9x | 3.6x | +89% |
| Email revenue share | 6% | 31% | +25pts |
| Repeat purchase rate | 17% | 34% | +100% |
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