Real Estate · Branding + Website
A rebrand that lifted average listing value by a third
A regional brokerage looked identical to every competitor. New positioning and a premium site changed who called.
- Average listing value
- +33%
- $412K → $549K
- Listing appointments
- +171%
- 31/mo → 84/mo
- Site conversion rate
- +292%
- 1.2% → 4.7%
- Agent recruitment
- +467%
- 3/yr → 17/yr
The challenge
Where Cobalt Realty Partners started
Generic identity, a template website, and listings competing purely on commission rates.
What we did
- 1
Positioning built around architecture-led marketing for distinctive homes.
- 2
Complete identity system with photography and typography direction.
- 3
Custom website with immersive listing experiences and agent profiles.
- 4
Sales collateral and listing presentation redesigned to match.
Results detail
Before and after
| Metric | Before | After | Change |
|---|---|---|---|
| Average listing value | $412K | $549K | +33% |
| Listing appointments | 31/mo | 84/mo | +171% |
| Site conversion rate | 1.2% | 4.7% | +292% |
| Agent recruitment | 3/yr | 17/yr | +467% |
More work
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